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Visual Merchandising and Display, by Martin M. Pegler
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As long as there are shoppers, there will be a need for visual merchandising. Zeroing in on all aspects of the craft-from classic techniques to the most avant-garde developments, Visual Merchandising and Display, 6th Edition, teaches readers to present products at their best: color-coordinated, accessorized, and self-explanatory. Hundreds of examples from around the world demonstrate how retailers can reach their target markets by adding interest to window and interior displays. This new edition of the best-selling text also includes sections on sustainability, offering tips for "green" presentation. This book serves as a "how to" for creating a visual look and feel for a brand and optimizing images.
- Sales Rank: #108970 in Books
- Published on: 2011-06-22
- Released on: 2011-06-22
- Original language: English
- Number of items: 1
- Dimensions: 10.88" h x 1.03" w x 8.54" l, 3.45 pounds
- Binding: Paperback
- 432 pages
About the Author
Martin M. Pegler has been in the field of visual merchandising and store design for over fifty years and has authored and edited more than seventy books. He is an international lecturer on Display, Visual Merchandising and Store Design and an editor of the quarterly publication, Retail Design International.
Most helpful customer reviews
11 of 13 people found the following review helpful.
Very Necessary for People Interested in Visual Merchandising
By A. H. Reed
Like all other Fairchild Publications, this is a must for visual merchandising. I work at a well known dep't store in NYC and the info. in here became very handy. It's informational, inspiring and the author M. Pegler knows his stuff
0 of 0 people found the following review helpful.
Great introduction to visual merchandising
By bxayron
Great introductory resource to visual merchandising and its concepts. Contains many useful chapters and images to help you understand the techniques used. In some chapters, I did hope there were more images to assist with what concepts were being discuss. Overall, a good source that covers what visual merchandising is all about.
2 of 2 people found the following review helpful.
WOW!
By The Bug
This is an amazing book which I constantly use as a reference. Store owners bible on how to exhibit products, so they sell.
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