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Strategic Market Management, by David A. Aaker
Download Ebook Strategic Market Management, by David A. Aaker
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Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today’s markets. Strategic Market Management, 10th Edition emphasizes a customer perspective and the fact that every strategy should have a value proposition that is meaningful to the customers. Sections are included on energizing the business and how to overcome the barriers that powerful organization silos create to inhibit cooperation and communication. Specific case studies delve into real world and engaging issues.
- Sales Rank: #201988 in Books
- Brand: Brand: Wiley
- Published on: 2013-10-23
- Original language: English
- Number of items: 1
- Dimensions: 9.21" h x .24" w x 7.40" l, 1.00 pounds
- Binding: Paperback
- 336 pages
- Used Book in Good Condition
Most helpful customer reviews
3 of 4 people found the following review helpful.
Great content aside from numerous typos
By E. Brown
I'm using this book for as part of an Informatics course. The content is great aside from numerous, and simply embarrassing typos.
For example, the book says "sue" instead of "use". The company name Uniqlo is spelled Uniclo at one point.
This is an academic text which costs quite a bit of money and I'm baffled how they get away with such poor proofreading. Granted, one can look past the typos, but for the premium prices which are charged to students, they are frankly unforgivable.
I suppose the main problem is that most students won't be looking at reviews before they buy, but will HAVE to buy it. If you buy it, be on the lookout for the typos.
Setting the typos aside, it's a good and informative text.
0 of 0 people found the following review helpful.
Good luck!
By Sasha
This book is poorly written. It is very difficult to understand and even more difficult to read. Don't believe me? Just try reading chapter one. The Author refuses to use simple wording to explain simple concepts. Every sentence drags on and on and it never pinpoints the main idea. I am taking a graduate class and we have a mid-term exam coming up.On what? I will never know. This book comes with one resource of poorly written power points that can't even attempt to explain the material. There are no practice questions and honestly no hope. Good luck!
0 of 0 people found the following review helpful.
Descent Text
By nathan wilson
I think this book has a lot of good information that relates to the business world. The principles and concepts were tough to understand at times because of the in-depth explanations that seem to drag on. I have read some better marketing and management books over my college career. The book did add some value to my life and how to carry out the objectives of a company or organization.
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